Corporate Communication Strategies

Introduction

This course introduces PR concepts tailored to industrial and energy environments, focusing on reputation, credibility, and stakeholder trust.

Objectives

• Understand PR principles
• Build corporate reputation
• Manage public perception
• Support organizational image

Target Audience

• PR Officers
• Communication staff
• Admin & media coordinators

5-Day Outline

• Day 1: PR concepts and roles
• Day 2: Corporate image & reputation
• Day 3: Media relations basics
• Day 4: Internal communication
• Day 5: PR planning & evaluation